Oral Care - The power of Arm & Hammer® Baking Soda

It's natural.

Baking Soda, also called sodium bicarbonate, is a naturally occurring substance. Our mining and purification process yields "Pure, Safe and Natural" ARM & HAMMER® Baking Soda. It's pure enough (more than 99%) to be listed in the US Pharmacopoeia (USP) since 1948.

A powerful cleaner.

For 165 years, Baking Soda has been recognised as a very gentle, yet effective oral care agent. Baking Soda, a soft mineral that dissolves easily in water, is gentle on soft tissue found in the mouth, yet very effective at removing unsightly plaque. Higher concentrations of Baking Soda produce better results against plaque and stains, and
ARM & HAMMER Dental Care® products offer some of the highest concentrations available.

Freshens breath and prevents decay.

A natural buffer, Baking Soda maintains good pH levels inside the mouth by neutralising acids. Baking Soda helps keep breath fresh for hours by neutralizing Volatile Sulfur Compounds (VSCs) which cause bad breath.

Whitens teeth gently.

Baking Soda removes tough stains caused by coffee, tea, red wine and smoking. By dissolving deep into tooth surface crevices, Baking Soda removes dulling plaque and deep stains embedded there. And it's one of the least abrasive cleaning agents you can use on your teeth.

I've got a secret
Did you know people have been brushing their teeth with baking soda for over 100 years?
To clean and whiten their teeth and freshen their breath - without harming tooth enamel.

That is why the maker of ARM & HAMMER baking soda launched its first toothpaste formulated with baking soda in 1987. Since that time, thousands of dentists have recommended baking soda toothpaste for healthier teeth and gums. So maybe it's not that big a secret, after all. Try it for yourself!
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